However, to close the deals, develop lasting business relations, and build client loyalty, you have to meet them and visit them. In such close encounters with key-accounts, the professionally printed business card is irreplaceable. High quality business cards that are professionally printed, create a great first impression with anyone who gets one. If we haven’t convinced you of the relevancy of business cards through their professional benefits or the personal aesthetic they bring, and you’re still on the LinkedIn wagon, OK. Business cards may not be used to share contact information or build a network – we have social media and smart phones for that. However, try looking at business cards as having a different purpose altogether.
- But, recently you’ve heard some people saying that business cards are going out of style.
- In fact, with millions of business cards printed, produced and exchanged each year, a study found that for every 2000 cards handed out, a company’s sales increased on average by 2.5%.
- Digital business cards are more easily accessible and shareable than traditional paper cards and will soon become the go-to for exchanging contact information.
- Exhibitors want to capture more than contact information.
Small wonder that the statement “Your network is your net worth” has become a proverb. Small business owners feel this pinch even more as they aren’t subject to the standard 9-5 many others are. While it’s only natural to feel this way, you can take steps to streamline your day and make your business more effective. How creative you get depends on your industry, brand and personality. Refrain from posting comments that are obscene, defamatory or inflammatory, and do not indulge in personal attacks, name calling or inciting hatred against any community.
After sessions, before sessions and in between sessions, we were networking and connecting with each other. At this point early in the relationship, you probably don’t know their preferred method of contact. Once you get to know them better, you’ll have all the info you need to re-connect in a manner they like, and you’ll already be connected. If the card is in any way relevant to a current or future relationship, put it in your contact management system. Put a call to action on it, a compelling offer to make them engage with you further. If it’s something that helps them solve a problem, they’ll probably take that desired action.
Most Powerful Networking Tool
They provide a lot of information, and there might be many pages to navigate around. It is a much more personal experience to hand over a business card. This is because when your company’s name is mentioned as a possible solution, the person receiving the referral may forget or overlook it.
Finding Clients Who Respect Your Work: Red Flags And Lessons Learned
A business card will always be a professional way for companies to share their contact information in a long-lasting, physical, and concise format. We’ve all heard, and most of us have said it… “Print is dead.” We live in a a1 auto towing digital world. A world of LinkedIn and social media, of super powerful handheld devices and easy to use, fast applications that connect us all in a way we’ve never experienced before. So is the humble, physical business card still relevant?
A metal business card ensures your business stands out and generates a great first impression. They are more robust and durable than standard paper versions – you won’t see the edges and corners of a metal business card curling, looking ragged, tearing or stained. There are plenty more best-practices when it comes to your business cards’ design. Know your audience.Are most of your clients in the corporate world? You’ll want something professional — think lush linen papers, classic colors and raised printing. Think back to the last time you exchanged business cards with someone.
How Can Your Cards Stand Out?
• Remember that simplicity is the ultimate sophistication. Your card must have lots of breathing space, so do not try to fit too much information onto that small thing. Useless graphics, QR codes, and other unwitty design experiments are best avoided. Take maximum advantage of both sides, but at the same time, there must be some space for a client to write something on it (reference note, reminder, etc.). Back to the essentials, the best quality card could still be regarded as one that is well printed by a professional company.
For the non-believers of business cards I immediately give some reasons why I think they are still very useful. Plus, we have seen many companies get super creative and customize their business cards to double as appointment cards, promo cards, discount cards, and more. The sky is the limit with business cards, and we are always here to help brainstorm with you ways to bring your business card to the next level.
It could be while travelling or at any number of social functions where you might not have your phone available. A business card enables you to seal an in-person meeting with a formal exchange of details. Whenever you meet a potential client or lead, you can utilise the opportunity to build a valuable business connection by handing out a business card. You will be surprised just how many opportunities you will have to give out cards at social as well as business events like trade shows, conferences, meetings and networking events. If you have a business card at the ready, you will never miss an opportunity. Every company must make it convenient for existing and potential customers to contact it.
Business Cards Keep You Accessible
Many people expect a business card back when they hand you theirs, and there’s an enormous percentage of individuals who still believe that business cards are proper business tools. My goal is to make a memorable first impression — I use metal business cards from MyMetalBusinessCard.com for extra impact. They make a great first impression and they also act as a great icebreaker. I have never once had a conversation end after handing over my business card. A unique business card will actually fuel the conversation even further.